"LET IT GO"

A creative campaign by NOIR The Agency

Mazbou Q - Just Let it Go (feat. Phodiso, Myele Manzanza, Tyler Trench & Fae)

creative director:
chichi nyangoni

photographer:
diana simumpande

styliST:
Afi badouin

Assistant Director:
Mary Adeosun

makeup artist:
aiden-leigh jansen

hair stylist:
vivian mavunga

JOURNALIST:
Sanele Ngubane

Videographer:
tino nyangoni

SPECIAL THANKS TO: MAZBOU Q, PHODISO, Myele Manzanza, Tyler Trench & FaE

We recently conducted THIS in-house campaign featuring 10 of our incredible models here at NOIR The Agency.

We wanted our models to look incredible whilst diving beneath the surface to explore what stops us from realising our goals and dreams. We spoke with our models about what freedom means to them and the art of letting things go; in order to live their most authentic selves.

This campaign was brought to life by a team of seven creative Black Women. Our Founder Chichi Nyangoni, wants to promote Black Women working in the creative sector here in Aotearoa.

“Freedom to me is being able to be yourself, being able to express yourself and the opportunity to try different things without limitations. Limitations like family or society; almost like there are contracts to what you can do and a certain way to do things. So when you achieve a certain type of freedom, you can accomplish what you want without such constraints.

I feel like what I need to let go of is pressure from society. I want to be able to travel, if I don’t like a job; I want to be able to quit. I don’t want to stay for the money or security. I want to achieve freedom.”

- Shaina

“I think freedom comes with the ability to let go of yourself. So these days with so much stimulation in our lives, it’s really hard to find that freedom because we’re confined to the opinions of so many people. Everyone is constantly criticising each other; whether or not it’s constructive. Once you’re able to let all of those opinions go and discover yourself and be able to express yourself without being confined to any stigmas - I think that’s when you find true freedom and it’s really hard to find this type of freedom.

For me personally, I think (the stigmas that confine me) come from being Asian; especially as I came to New Zealand really young and people would always stereotype with jokes or more serious comments. Whatever it is, it always ends up seeping into your mind. No matter what race you are, I think everyone experiences this. To be able to escape that stereotypical frame, and accept whoever I am, that’s the type of freedom that I and everyone want to achieve, but I don’t think society has achieved this.

People always try to give you their opinions and force it down your throat, but it’s your choice if you want to swallow it at the end of the day”

- Fred